The people behind the Prism Grid

A compact studio of framework architects, editorial specialists, and production leads — all within walking distance of Raffles Place.

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Marcus Teo, Managing Director

Marcus Teo

Managing Director

Marcus founded ClickCraftPro after a decade in corporate communications and agency strategy roles. He architects the Prism Grid methodology and leads client discovery workshops.

Priya Nair, Editorial Lead

Priya Nair

Editorial Lead

Priya oversees tone ladders, script development, and the Editorial Sprint framework. Formerly head of content at a regional fintech, she brings regulated-industry editorial rigour to every engagement.

Daniel Koh, Production Director

Daniel Koh

Production Director

Daniel runs the Capture Kit programme and in-studio post-production. His background spans documentary filmmaking and commercial production across Southeast Asia.

Amelia Wong, Channel Strategist

Amelia Wong

Channel Strategist

Amelia designs the Channel Weave distribution frameworks. She maps platform algorithms, audience behaviour, and content format requirements into actionable scheduling systems.

James Lim, Framework Engineer

James Lim

Framework Engineer

James documents and templates every framework module. He builds the internal playbooks, Notion workspaces, and review workflows that clients inherit at project handover.

Sarah Chen, Client Partner

Sarah Chen

Client Partner

Sarah manages ongoing client relationships and quarterly Measure & Iterate sessions. She ensures framework adoption continues smoothly after initial delivery.

Studio culture

We keep the team deliberately small so every client works directly with senior practitioners — not account coordinators relaying briefs.

Weekly framework reviews, open documentation, and a no-deck culture mean clients see work in progress rather than polished presentations at the last minute. Our Telok Ayer studio is designed for collaborative working sessions, not performative pitch meetings.

Singapore skyline at dusk viewed from Telok Ayer

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